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Paid Search Advertising

Your customers find you by searching specific keywords related to your business. Get seen by the right audience and boost the traffic to your website now.

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Capabilities | Paid Search Advertising
Google Ads is a paid service provided by Google. Google may include advertisements as part of the search results.
Paid Search Advertising

What is Google Ads?

Google Ads is a paid service provided by Google. Google may include advertisements as part of the search results. A Google Advertisement can be found at the top or on the right-hand side. It has an ‘Ad’ icon next to the website address.

A customer will set a monthly budget with Weka Online; this budget is split into a daily budget on the Google Ads platform. A maximum cost per click is set by Weka Online; the amount per click will vary depending on the competitiveness of the industry. Once the daily budget has been exhausted, the advertisements will no longer appear on Google Search.

The budget will be depleted when a unique visitor clicks on your advertisement; the depletion will be no more than the maximum budget set, and in most cases, it is less. The cost per click is dependent on the relevancy of the advertisement, the relevancy of the landing page, and the price competitors are willing to pay for the placement.

A good Google Ads campaign requires time and knowledge; the difference between spending time on writing good advertisements, good landing pages and well-thought-out key phrases is the difference between a successful campaign and an expensive exercise. Like all success in life, you either do it right or don’t do it at all.

Why do we need Google Ads?

Google has over 90% of the search engine market in New Zealand; it is where Kiwis go to find your products and services. The easiest way to place your website in front of your audience is by utilising Google Ads. Google Ads means you are in front of your target audience within 3 days of your campaign being approved by Google.

Google Ads provides one of the most effective ways to position yourself efficiently in front of an audience who are specifically searching for products and services your business provides.

The Google Ads platform is highly flexible, can be tailored to almost any budget, and boasts incredible targeting capability, ensuring you are not paying for irrelevant clicks and increasing the likelihood of a conversion or action deemed valuable by the advertiser.

If you need more customers, more sales, and more visitors, you need Google Ads.

Google Ads will help your business achieve:

  • More relevant visitors through a well-set-up campaign
  • Your website positioned in front of over 90% of New Zealand searchers
  • Increase in sales as a result of a good campaign
  • New customers
  • Improved ROI
  • Increase in turnover
  • Increase in brand awareness

How will Google Ads help my business grow?

Good question!

With Google being the first online port of call for many searching for products and services online, it only makes sense to be placed directly in front of your audience.

For example:
Sally owns a flower store in the Auckland suburb of Mt. Eden and would like to garner more phone calls and leads through her website.
Weka Online will set up a targeted campaign aimed at relevant search queries in the Central Auckland area.

John is looking for an anniversary gift for his wife and types in ‘Flowers Mt. Eden’, which triggers Sally’s ad, which is then served in Google’s sponsored listings.

John clicks through and finds a bouquet that he wants.

John makes a call to order and Sally has the flowers delivered that night.

While this is a very basic overview of the lead generation process in action, Google Ads is just as powerful for online sales through a website, such as a pharmacy or a toy store, selling medicines or the latest Star Wars toys. The potential is almost limitless.

Some businesses are completely reliant on Google Ads for generating customers and clients.

Customers are the lifeblood of any business and Google Ads has proven to be a very effective tool in the art of customer acquisition. Potential customers need to know where to find your products or services and the best place to advertise is where your customers are searching for your products or services.

What are the steps involved?

# Steps Timeframe
1 A Weka Online consultant will sit down with you and plan out what key phrases we want to target. 1 Day
2 Weka Online will create a series of text advertisements designed to target your audience. 1 Week
3 Weka Online will launch the advertisements and monitor the initial results. 1 Week
4 After a week, a Weka Online consultant will analyse the effectiveness of the campaign and discuss the results with you. This process will continue on a monthly basis. 1 Day

What do you need from me?

Nobody knows their business better than you! A consultant will discuss with you phrases and terms relevant to your business as well as what you are looking to achieve. On that basis, our team will begin extensive keyword research, which will form the building blocks for the rest of your account.

To create a good Google Ads campaign, we will work with you and require the following:

  1. Industry terminology and jargon
  2. List of products/services and term variations
  3. Geographical targeting
  4. Contact information, i.e. 0800 number
  5. Negative terminologies, i.e. ‘Legal Aid’ or ‘Free’

Contact Details

P: 09 973 5951

E: office@wekaonline.co.nz

A: A2/72 Apollo Drive, Albany, Auckland