E-mail Marketing is the process of keeping in contact with your customers and potential customers on a regular basis via well-written e-mails.
An e-mail marketing system enables you the ability to send e-mails using a well-developed e-mail template and dynamic variables. A dynamic variable gives you the option of adding in your customers’ individual information, giving the e-mail a personal touch. An example of a dynamic variable is the customer’s first name, giving you the ability to write Hello [first name], to each customer with only one e-mail.
E-mail tracking will give you an insight into how the customer responded to your e-mail, such as:
Communicating with your customers on a regular basis is important; it shows that you care about them. As a business owner, you lead a very busy life and you need the most effective form of communication to communicate with your customers on a regular basis.
E-mail marketing gives you the ability to write unique, important e-mails to your customers in the most effective way possible.
Selling to an existing customer base is more cost-effective compared to marketing to potential customers. Statistics show that it is seven times easier to harvest those low hanging fruits – the customers and people you have already!
If you are not keeping in regular contact with your customers, you need to ask yourself, ‘Are my competitors?’
|1||A Weka Online consultant will sit down with you and plan out an effective e-mail template.||1 Week|
|2||Weka Online will install a copy of our e-mail marketing system on our server.||3 Days|
|3||Weka Online will test the e-mail template on all major e-mail software & apps to ensure the template works.||3 days|
|4||A Weka Online consultant will provide one-on-one training on how to write an effective e-mail and how to use the Weka Online e-mail marketing system.||1 Day|
P: 09 973 5951
A: A2/72 Apollo Drive, Albany, Auckland