E-mail Marketing
Keeping in touch with your loyal customers is vital to building your brand loyalty. Deliver personalised e-mail campaigns to your customers with Weka Online.
What is e-mail marketing?
E-mail Marketing is the process of keeping in contact with your customers and potential customers on a regular basis via well-written e-mails.
An e-mail marketing system enables you the ability to send e-mails using a well-developed e-mail template and dynamic variables. A dynamic variable gives you the option of adding in your customers’ individual information, giving the e-mail a personal touch. An example of a dynamic variable is the customer’s first name, giving you the ability to write Hello [first name], to each customer with only one e-mail.
E-mail tracking will give you an insight into how the customer responded to your e-mail, such as:
- Did the customer open the e-mail?
- Did the customer click on any of the links?
- If so, what links did the customer click on?
- Customer interaction information will help you determine the next follow-up action, such as a phone call or another e-mail.
Why do we need this?
Communicating with your customers on a regular basis is important; it shows that you care about them. As a business owner, you lead a very busy life and you need the most effective form of communication to communicate with your customers on a regular basis.
E-mail marketing gives you the ability to write unique, important e-mails to your customers in the most effective way possible.
Some of the positive reasons why you need e-mail marketing include:
- Increased revenue from existing customer base.
- Improved communication with your customers.
- Very cost-effective form of advertising.
How will e-mail marketing help my business grow?
Selling to an existing customer base is more cost-effective compared to marketing to potential customers. Statistics show that it is seven times easier to harvest those low hanging fruits – the customers and people you have already!
If you are not keeping in regular contact with your customers, you need to ask yourself, ‘Are my competitors?’
What are the steps involved in setting up the e-mail marketing system?
| # | Steps | Timeframe |
|---|---|---|
| 1 | A Weka Online consultant will sit down with you and plan out an effective e-mail template. | 1 Week |
| 2 | Weka Online will install a copy of our e-mail marketing system on our server. | 3 Days |
| 3 | Weka Online will test the e-mail template on all major e-mail software & apps to ensure the template works. | 3 days |
| 4 | A Weka Online consultant will provide one-on-one training on how to write an effective e-mail and how to use the Weka Online e-mail marketing system. | 1 Day |
What do you need from me?
- Input into the design of the e-mail template
- A list of customers grouped by customer type (we can provide a template)
- Nominated staff for training
- A list of systems you require the e-mail marketing system to communicate with
Contact Details
P: 09 973 5951
A: A2/72 Apollo Drive, Albany, Auckland
Directions