The key to keywords

The key to keywords

Keywords are how your consumers find you when they’re browsing the internet.

 blog | The key to keywords

Keywords are how your consumers find you when they’re browsing the internet.

Keywords are how your consumers find you when they’re browsing the internet. They’re the essential link between you and your future customers – so it’s pretty important that they’re done correctly. Simply put, the better your keywords are, the more people see you.

Here are some interesting points to consider:

• Keywords should tick three boxes: an active number of impressions, clicks and consistent conversions.
• Keywords can be related to your company, products, services, location, phrases and even competitors.

When you have decided on keywords, it’s a good idea to ensure people are searching for these things. You can do this with Google Ads. You may even find some terms you hadn’t thought about.

Be sure to add these terms to your descriptions and text sections of your website. Maybe even use them as #hashtags on social media.