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Search Engine Marketing

Having non-optimised website is like having a shop in the middle of a desert. Want to rank highly on the search engines? Weka Online is the answer.

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Capabilities | Search Engine Marketing
Search Engine Optimisation allows you to be seen by the right audience so they can visit your website easily from the search engines.
Search Engine Marketing

What is search engine marketing?

Search engine marketing is a form of internet marketing with the aim of placing websites highly on popular search engines’ results. Our search engine marketing techniques focus on helping you organically rank highly for your website and your web directory listings, such as Yellow Pages.

Weka Online uses Moz tools to help determine the domain and page authority. A higher page authority helps a page rank higher on search engines. Domain/page authority is determined by a number of factors including website speed, content, website structure, inbound and outbound links.

Search engine marketing (SEM) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or “organic” (unpaid) search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Note: SEO can take some time in order to rank effectively and requires patience as well as regular maintenance while Google indexes your pages and ranks them accordingly.

There are also competitors who will consistently look to outrank and maintain their position which is why an aggressive strategy may be required.

Why do we need this?

Google has over 90% of the search engine market in New Zealand; it is where Kiwis go to find your products and services. Ranking organically means you are attracting new visitors without having to pay for the click. Search engine visitors have a preference of either clicking on the organic search or clicking on both.

Being well-placed organically for good search phrases can be worth their weight in gold and not cost the earth. If you are invisible on Google, your website is just a shop in the desert. If you are an Auckland Dentist, would it not make sense to rank well for the search phrase ‘Auckland Dentist’?
If you need more customers, more sales, and more visitors, you need us to help you rank higher on Google.

How will search engine marketing help my business grow?

If you perform a search on Google such as ‘Auckland Dentist’, Google will determine what comes up based on a list of factors. One factor is the relevant websites linking to the websites in the list of Auckland Dentist. The second factor is the relevance of the landing page for the search term.

Organic search is very important in terms of gaining traffic from Google. If you rank highly for terms relevant to your business, it will increase the amount of quality traffic visiting your website. An increase in quality traffic to your website will result in an increase in enquiries from your website. The last step of turning enquiries into customers is up to you.

What are the steps involved?

# Steps Timeframe
1 Weka Online will optimise one page to match the keyword research performed on Google. 1 Day
2 Weka Online will update or create an existing directory based on the keyword research. A listing will promote 1 – 3 strong key phrases and link back to the main website. 1 Day

Note: This is an ongoing process and will require a long-term marketing strategy.

What will you need from me?

  1. Details on your target audience, including information about your ideal customers
  2. Details on the products or services you would like to push to your customers
  3. Details on where you are willing to supply your products and services
  4. A calendar of events or promotions you are planning on pushing during the year

Contact Details

P: 09 973 5951

E: office@wekaonline.co.nz

A: A2/72 Apollo Drive, Albany, Auckland